The wiring behind the funnel.

Forms, calendars, CRMs, inboxes and ad platforms — connected so leads get followed up in seconds, not days. Real builds, shown as they run inside GoHighLevel, Zapier and Make.

Featured case study · HighLevel

Precision Appliance Repair: an A2P-ready funnel, an AI agent and booking automation.

A complete lead-to-booking system built end to end: a compliant SMS-consent funnel, a text and voice AI named Joe, and workflows that confirm every appointment.

Sample brand built for a HighLevel test assignmentA2P 10DLCConversation AIVoice AI

3Parts delivered

6A2P compliance elements

8sAI reply spacing

1 hrAuto-resume after human takeover

1Landing pageServices, FAQ, repair CTA
2Calendar pop-upCustomer picks a 3-hr window
3Consent formUnchecked SMS opt-in
4Webhook → CRMContact + opportunity + tag
5ConfirmationEmail sent, team notified

A custom-coded funnel reviewers can verify in seconds.

Home, Privacy Policy and Terms & Conditions pages, with the booking calendar embedded in the request form. Customers click Request a Repair, pick a slot, then complete their details and consent, all on one page.

Unchecked SMS consent box, voluntary and never a condition of purchase
Program details: who texts, message types, frequency, "msg & data rates may apply"
STOP / HELP instructions beside the consent text
Privacy Policy and Terms linked at the point of consent and in the footer
Same business name, address, phone and email on every page
Clear service description that matches the campaign use case

View live funnel Privacy Policy Terms & Conditions

Precision Appliance Repair home page with repair request form

Booking details form with consent checkbox

Download the full case study (PDF)

GoHighLevel workflows

From first click to booked appointment.

Workflows that catch a lead the moment it lands, follow up until it books, and keep the pipeline honest along the way.

3 live workflows

GoHighLevel New Lead Nurture workflow with reply branching

Workflow 01 · Lead nurture

New Lead Nurture — Claim Offer

Built for speed-to-lead. The moment someone submits a Facebook lead form, they're in the pipeline and hearing from the business — and the workflow decides what happens next based on whether, and how, they reply.

Trigger: Facebook lead form submitted
Opportunity created in New Lead; contact added to long-term nurture
Conversational email + SMS go out instantly
Waits for a reply (moves on after 2 minutes)
Replied: moved to Hot Lead — positive replies get a booking link, negative ones a survey link
No reply: Call Connect rings the lead, then an "any questions?" SMS the next day

Facebook Lead AdsSMSEmailCall ConnectReply branching

Handoff: when a nurtured lead books, Workflow 02 takes over and removes them from the nurture sequence.

GoHighLevel appointment confirmation and reminders workflow

Workflow 02 · Bookings

Appointment Confirmation + Reminders

Once a lead books, sales follow-ups stop and the reminders start. The deal moves to Booking automatically, and the customer hears from the business at exactly the right moments before they show up.

Appointment confirmedRemoved from nurtureOpportunity → BookingConfirmation email24 hr reminder email1 hr email + SMS

Calendar triggerPipeline stagesEmailSMS

GoHighLevel buyer and seller real estate lead routing workflow

Workflow 03 · Lead routing

Buyer / Seller Automation — Real Estate

One intake form that sorts real estate leads into buyers and sellers, tags and follows up with each, and alerts the agent the moment a lead is worth dropping everything for.

Trigger: form submitted → contact and opportunity created
Buyers: tagged, emailed and texted; a $250K–$500K budget flags a high-budget lead, alerts the agent and hands off to Conversation AI
Sellers: tagged, emailed and texted; "as soon as possible" sellers are flagged urgent with email + SMS alerts to the team
Neither: tagged Needs Review with an internal alert

Lead routingTaggingInternal alertsConversation AI

Voice AI & chatbots

An assistant that never misses a call.

Conversational AI inside GoHighLevel that answers calls, qualifies leads and books appointments — trained on the client's own offers and objections.

Inbound & outbound voice agents
Website & SMS chatbots
Trained on real FAQs & pricing

See a demo Meet "Joe" in the case study

Zapier zaps

Lightweight zaps that keep small teams in sync.

Quick, reliable connections between the tools a team already uses — no new software to learn.

1 live zap

Zapier zap: Schedule, Zapier Tables, SMS by Zapier, Slack

Diagram of Zapier connecting email, forms, calendar and spreadsheets to tasks, files and notifications

Zap 01 · Scheduled

Daily Reminder Zap

Runs on its own every day: it pulls the matching records from a Zapier Table, sends the SMS, and messages the team on Slack so everyone knows what went out — no one has to remember to do it.

Schedule · every dayZapier Tables · find recordsSMS by ZapierSlack DM

Make scenarios

Multi-step scenarios for branching logic.

When a process needs filters, routers and loops, Make handles it visually — one trigger, several outcomes.

1 live scenario

Make scenario: Airtable, Buffer, Router, Iterator, Text aggregator, Airtable update, Slack

Scenario 01 · Content ops

Content Calendar → Social Publishing

Turns an Airtable content calendar into scheduled posts. When a record is ready, Make queues it in Buffer, then splits into two routes: one writes the result back to Airtable, the other tells the team on Slack.

Main path

Airtable watches the content calendar on a schedule
Filter: only records with a link post continue
Buffer creates the status update
Router splits into two routes

Routes

Route 1: Iterator + text aggregator compile the post details, then Airtable updates the record
Route 2: Slack posts a message so the team knows it's queued

Wire it up

Let's connect your stack.

Tell me which tools you use and where leads are slipping through — I'll map the automation and build it.

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