HomeWork

Four disciplines, one portfolio.

Everything I've shipped for clients, in one place — live GoHighLevel builds, the automations running behind them, the ad creative driving traffic, and the Amazon listings converting it.

Featured case study · Meta Ads

Reed Brothers Electrical: 84 leads at $13.55 each.

Ducted aircon creative for an Adelaide electrical contractor — a price-led offer, a lifestyle spring sale, and a limited-time event, run side by side across seven Meta lead-form ads.

Adelaide, SA Ducted aircon Meta lead forms
Reed Brothers Electrical ducted aircon ad — starting from $6,999, 10kW unit changeover
Price-led hero$6,999 changeover offer with trust badges
Reed Brothers Electrical spring sale ducted aircon ad with family in living room
Lifestyle · Spring SaleFamily + ducting cutaway
Reed Brothers Electrical ducted aircon limited sale event ad, save up to 30%
Limited sale eventUrgency + save up to 30%
84Leads from Meta forms
$13.55Average cost per lead
$1,138Total ad spend
1.75%Click-through rate (all)
Leads by ad7 variations tested
D443 $12.34
D120 $13.41
D216 $13.77
D62 $26.29
D52 $23.86
D71 $5.90
D30
Meta Ads Manager — Reed Brothers Electrical
Meta Ads Manager results for Reed Brothers Electrical: 84 leads, $13.55 cost per lead View full report

Figures from Meta Ads Manager across 7 ads, as of Sep 22, 2026. Cost per lead shown beside each ad.

GoHighLevel builds

Funnels, booking flows, and brand sites — live.

A few recent client sites designed and built end-to-end in GoHighLevel, from wireframe to launch.

Automation

The wiring behind the funnel.

Forms, calendars, CRMs, inboxes and ad platforms — connected so leads get followed up in seconds, not days.

Full automation page
Voice AI & Chatbots

The highlight of my GHL work: conversational AI that answers calls, qualifies leads, and books appointments — trained on the client's own offers and objections.

  • AI voice agents for inbound & outbound calls
  • Website & SMS chatbots that qualify before booking
  • Trained on real FAQs, pricing, and tone of voice
See a demo
Zapier

Lightweight zaps connecting forms, spreadsheets, Slack, and email to keep small teams in sync.

Workflow preview — uploading soon
Make

Visual, multi-step scenarios for more complex logic — branching, filtering, and data mapping across apps.

Scenario preview — uploading soon
GoHighLevel

The core platform: pipelines, calendars, workflows, and reputation management, all under one roof.

Pipeline preview — uploading soon
Creative

Ads and content that clients actually run.

Full-funnel creative production: paid social ads, organic posts, and video editing for service-based businesses.

Full creative page
Amazon

Storefronts built to sell, not just list.

Multi-account management, wholesale sourcing, and listing optimization for Amazon sellers across the US.

Full Amazon page
Case study — KUTTURA Skin Co. 4.6★ · Live on Amazon
KUTTURA Magic Balm Amazon A+ content
Magic BalmBarrier support balm stick
KUTTURA Aloe Cooler Amazon A+ content
Aloe CoolerCuticle elixir pen
KUTTURA Castor Spoolie Amazon A+ content
Castor SpoolieLash & brow oil
Magic Balm problem/solution module
Problem → SolutionMagic Balm
Magic Balm ingredients spotlight module
Ingredients SpotlightMagic Balm
Magic Balm how to use module
How to UseMagic Balm
Aloe Cooler XL size comparison module
Size ComparisonAloe Cooler
Aloe Cooler texture claim module
Texture ClaimAloe Cooler
Castor Spoolie application steps module
Application StepsCastor Spoolie
KUTTURA cuticle elixir scent collection
Scent CollectionCuticle Elixir Line
Live listingMagic Balm live Amazon listing, 4.6 stars
4.6★ · 10 reviewsMagic Balm on Amazon
Live listingCitrus Calm live Amazon listing
Citrus Calm variantCuticle Elixir on Amazon
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